Digital Health & Software
Strategic solutions to bring SaMD, AI/ML, DTx, CDx, and other next generation medical technologies to market
Digital health development stalls when software teams, regulatory strategy, and market access operate in silos. AI/ML algorithms fail FDA scrutiny. SaMD and IVD classifications miss critical predicate analysis. Reimbursement strategies collapse when products do not fit traditional device coding and payment frameworks.
Avania closes these gaps by integrating regulatory intelligence and market access strategy into software development from day one. Our Digital Health & AI/ML Center of Excellence unites SaMD classification, cybersecurity planning, and reimbursement positioning with expertise that anticipates FDA, EU MDR, IVDR, and EU AI Act expectations before they become risks. Whether you are building clinical decision support, companion diagnostics, imaging AI, or a connected wearable, we align execution with regulatory and commercial readiness to accelerate authorization.
Digital Health & SaMD Solutions
Key Differentiators:
- Regulatory and market access integration supported by 100+ SaMD, IVD, and digital health filings
- Regulatory-first development philosophy embedding FDA, EU MDR, IVDR, and EU AI Act requirements into critical software and algorithm design decisions
- Proven SaMD classification, PCCP development, AI/ML algorithm validation, and IEC 62304 software lifecycle expertise
- End-to-end support from feasibility and algorithm training through verification, validation, submission, and reimbursement strategy
- Expertise spanning AI/ML diagnostics, companion diagnostics, digital therapeutics, smart wearables, imaging AI, and interoperable health platforms
- Integrated market access strategy with demonstrated success achieving AI-algorithmic CPT codes, NTAP applications, and novel benefit category positioning
Bringing a digital, SaMD, or AI/ML-enabled device to market requires more than strong software teams. It requires understanding FDA expectations for your Predetermined Change Control Plan (PCCP) before training your algorithm. It requires clarity on IEC 62304 software safety classification before finalizing architecture. It requires designing for interoperability, cybersecurity, clinical validation, and post-market monitoring at the same time.
Most software firms build what you specify, while regulatory consultants advise on what FDA expects, and neither addresses reimbursement. The disconnect leads to reclassification risk, failed clinical validation, and products authorized but unable to secure coverage.
Avania removes that disconnect. Our Center of Excellence develops software strategies shaped by regulatory intelligence. When we design a software architecture, we consider IEC 62304 safety classification from the start. When we validate an algorithm, documentation aligns with FDA’s machine learning guidance. When we build your technical file, it reflects the software as engineered. Regulatory and development tell one story because they were built together.
MedTech Focus
Our heritage is digital technology. We work daily with IEC 62304, IEC 81001-5-1, IEC 62366, ISO 14971, IEC 82304, and 21 CFR 820. When we define a SaMD architecture, we think ahead to algorithm validation. When we build documentation, it aligns with what FDA and Notified Bodies expect. When risks emerge during reviews, we distinguish critical classification issues from manageable tradeoffs.
Why Avania: The Trusted Champion for AI/ML Regulatory Strategy
Our Experts
The Minds Behind Your Success
Our digital health team brings deep software engineering, regulatory, and clinical experience across every phase of the SaMD lifecycle. These leaders have guided complex AI/ML and digital health technologies through authorization in some of MedTech’s most demanding categories. Our team is proud to have authored the Digital Health Laws and Regulations Report 2026 Regulatory Strategy for Digital Therapeutics and Artificial Intelligence-Enabled Devices.
VP Regulatory Compliance and Engineering
Acacia Parks, PhD, MBA, RAC
- Expert in digital health strategy, SaMD classification, cybersecurity frameworks, and AI/ML regulatory programs
- Former CSO for multiple successful digital health companies with FDA-authorized SaMD products
- Leads Avania’s Global Digital Health & AI/ML Center of Excellence
- Bridges regulatory, clinical, and software strategy across FDA, EU MDR, and EU AI Act
- Published author and invited speaker on digital health regulatory strategy, including the International Comparative Legal Guides (ICLG) Digital Health 2026
Consultant, Cybersecurity Specialist
Nicholas Butt
- Leads cybersecurity and software security integration for connected devices, SaMD, and AI/ML-enabled technologies
- Strong record of FDA-accepted cybersecurity documentation, PCCPs, and SBOM lifecycle management
- Experienced in threat modeling, IEC 81001-5-1 compliance, and secure software development for digital health
- Directs medical device usability engineering (UE) and human factors (HFE) programs, including use-related risk analysis (URRA), formative and summative evaluations per IEC 62366-1 and FDA human factors guidance
- Conducts penetration testing and vulnerability assessment for connected devices, including fuzz testing, SAST/DAST, SBOM analysis, and OWASP-aligned security validation
SVP, Advisory Services
Angela Johnson, PhD, RAC
- Agentic AI and ML/NLP expert for regulated applications
- Leader for multiple device, biopharma and companion diagnostics, combination product, and IVD/CDx regulatory programs
- Expert in radiology AI/ML devices and multi-reader multi-case (MRMC) programs and digital trials, including the Lucien Levy Best Research Article Award from the American Journal of Neuroradiology (AJNR)
- Oversees Avania’s digital health capabilities as an integrated Center of Excellence spanning regulatory strategy, agentic AI and cybersecurity, and market access
Comprehensive Digital Health & Software Services for MedTech
SaMD risk classification per IMDRF framework aligned with FDA and EU MDR expectations. Predicate analysis for De Novo, 510(k), and PMA pathways. Predetermined Change Control Plan (PCCP) development for adaptive AI/ML algorithms. FDA TEMPO pilot eligibility assessment and CMS ACCESS model alignment. Breakthrough Device Designation (BDD) and Total Product Life Cycle Advisory Program (TAP) applications.
Regulatory strategy for AI-enabled diagnostic software, in vitro diagnostic (IVD) platforms, and companion diagnostics (CDx) supporting pharma and biotech precision medicine programs. EU IVDR and FDA dual-pathway planning for software-driven IVD and reagent-based CDx. Integration with PACS, DICOM, LIS, and clinical workflow systems.
Digital therapeutics, AI/ML diagnostics, and SaMD solutions rarely fit traditional device coding and payment structures. Avania is world recognized as a leader in digital health market access and authored the Digital Health Laws and Regulations Report 2026 Evolution of Digital Health Reimbursement in the United States, Germany, the United Kingdom and France. Avania has successfully achieved multiple AI-algorithmic CPT codes through AMA and is actively involved in others. We develop novel benefit category positioning, HCPCS coding strategies, NTAP applications, and hybrid medical-pharmacy reimbursement approaches. FDA TEMPO pilot and CMS ACCESS model readiness assessment. Evidence strategy aligned with iterative product lifecycles including algorithm versioning and real-world performance monitoring.
Agentic AI orchestration strategy for regulated clinical workflows, including multi-model coordination, bias detection, data governance, and clinical relevance assessment. Performance validation aligned with FDA’s AI/ML-based SaMD guidance and EU AI Act high-risk system requirements. Good Machine Learning Practice integration into design controls. PCCP strategy for continuously learning and adaptive algorithms. Full IEC 62304 and 21 CFR 820 traceability.
Deep expertise in FDA radiology AI classifications including CADe, CADx, CADe/x, and CADt devices (21 CFR 892.2050-2100). Tailored biostatistical design for multi-reader multi-case (MRMC) studies, including sensitivity, specificity, AUC/ROC analysis, and fully-crossed reader performance endpoints per FDA CADe Clinical Performance Assessment guidance. Integration with PACS, DICOM, and clinical imaging workflows. Regulatory strategy spanning diagnostic imaging AI, radiomics, and imaging-guided theranostics and radiopharmaceutical companion selection programs.
Software verification: functional testing, algorithm performance benchmarking, interoperability validation, and cybersecurity testing per IEC 81001-5-1. Usability engineering (UE) and human factors (HFE) programs, including Use-Related Risk Analysis (URRA), formative and summative testing. Clinical validation: prospective studies, diagnostic accuracy trials, companion diagnostic concordance studies, and real-world performance assessment. Evidence generation aligned with FDA, IVDR, and reimbursement requirements. Includes V&V master plans, protocols, and global coordination.
Software strategy for smart wearables, remote patient monitoring platforms, and connected diagnostic systems. Interoperability frameworks including FHIR and HL7 integration. Wireless protocol compliance and data transmission security. Cloud architecture and real-time analytics platform design aligned with FDA and EU cybersecurity expectations.
Regulatory and lifecycle strategy for firmware and embedded medical device software, including RTOS environments, secure boot architectures, and over-the-air (OTA) update validation. IEC 62304 software safety classification (Class A, B, C) for embedded systems. Software of Unknown Provenance (SOUP) risk analysis
Integrated FDA, EU MDR, IVDR, EU AI Act high-risk classification, TGA, PMDA, and Health Canada software requirements built into development from concept. FDA TEMPO and CMS ACCESS alignment. One program designed for efficient global submissions.
Classification and boundary determination for DTx and CDS software. vs. Wellness/MDDS under Cures Act and MDCG 2019-11. Unparalleled knowledge and experience with premarket submission requirements (including clinical study design) for DTx products.

Client Success & Impact:
Proof of Our Partnership
“Avania provided electrical system design, firmware development, and complete development management to transform our concept into a market-ready device. Their work delivered exceptional technical and regulatory results — Paraglide launched as the first automated repositioning system, sold out its initial run, and is now improving care across Canada.”
Matthew MacKenzie, President
MacKenzie Healthcare Technologies
“What differentiates Avania is their depth — understanding the physiology, engineering, and clinical need. They refined our indications, built our testing strategy, and advocated effectively with both Health Canada and FDA.”
Joe Fisher, Chief Scientist
Thornhill Medical
“Avania guided our AI-enabled diagnostic software from initial SaMD classification through FDA De Novo authorization. Their team integrated regulatory strategy directly into our software development process, ensuring our algorithm validation and clinical evidence met FDA expectations without requiring late-stage redesign. We reached authorization three months ahead of our projected timeline.”
VP of Regulatory Affairs
Digital Diagnostics Company
our approach
Avania’s Integrated Approach to Digital Health Excellence
Strategic Partnership:
We embed within your software development, regulatory, and clinical teams, participating in architecture reviews, resolving classification questions, and providing direct, actionable guidance. When there is a regulatory risk, we surface it early and clearly.

Purpose-Built Expertise:
Our team includes software/firmware teams, AI/ML specialists, former FDA reviewers, health economists, and reimbursement strategists. We balance regulatory rigor with clinical usability, evidence strategy, and market access to deliver digital health solutions that reach patients.

Flexible Engagement:
Full SaMD development program ownership. Targeted gap assessments for algorithm validation or cybersecurity. Advisory retainers for ongoing regulatory intelligence. Project-based deliverables. Avania scales up or down as your program evolves.

Operational Excellence:
ISO 13485:2016-certified quality systems. FDA 21 CFR 820-aligned design controls. IEC 62304 and IEC 81001-5-1 compliant documentation. EU MDR and EU AI Act readiness. When regulators review your file, our work withstands scrutiny.

Ready to Advance Your Digital Health Software to Approval and
Reimbursement?
Accelerate your digital health program with a partner built for MedTech. Avania integrates SaMD regulatory strategy, AI/ML validation, and market access expertise to move your product from concept through authorization to reimbursement.